Account-based Marketing (ABM) is a strategic marketing approach that focuses on targeting specific high-value accounts or companies, tailoring marketing efforts and messages to engage key decision-makers and influencers within those accounts. ABM aims to align sales and marketing efforts to generate higher quality leads, increase conversions, and drive revenue growth by prioritizing and focusing resources on the most valuable accounts.
ABM starts with identifying and selecting target accounts based on an Ideal Client Profile (ICP), like revenue, industry, company size, strategic fit, or other firmographic data. These accounts are usually high-value, strategic accounts that align with your business objectives.
ABM requires close collaboration and alignment between the sales and marketing teams. Both teams work together to identify target accounts, develop account-specific strategies, and coordinate their efforts to nurture and convert those accounts into customers.
Metrics for measuring the success of account-based marketing differs from traditional marketing metrics. Instead of focusing on metrics like leads or website traffic volume, ABM metrics include account engagement, pipeline velocity, revenue, and marketing influence.
ABM strategy uses all available marketing channels to reach and engage the target accounts effectively. This can include email marketing, social media, content marketing, direct mail, events, gifting, and personalized website experiences among much more.
Once the target accounts are identified, personalized marketing campaigns and messages are developed to engage and resonate with key decision-makers and influencers within those accounts. This may involve creating customized content, personalized emails, and tailored advertising campaigns.
Our consultation process is designed to be tailored to your unique situation, and the information you provide will help us better understand your needs and provide relevant recommendations during our consultation session.
We value your privacy and assure you that all information provided will be treated with confidentiality. Our team will review your submission promptly and reach out to schedule a consultation at your convenience.
© 2023 Copyright Midan Consulting Group, LLC
